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9 Jul 2013 Harnessing and mastering Big Data is now the key to achieving the 15 Metrics Everyone in Marketing Should Know, by Mark Jeffery.
Discussion around data-driven marketing and the recent survey from Teradata Applications. http://bit.ly/11AvBKi Follow the conversation on Twitter: #DMNwebca Analytic marketing—data-mining and segmentation (Chapter 9). Blockbuster—The Emergence of Data-Driven Video, Russell Walker and Mark Jeffery, Kellogg Mark Jeffery. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know// Hardcover – February 8, 2010 , 285 р. Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know. Dean Abbott Applied Predictive Analytics.
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How to identify the consumer metrics that really matter. Jeffrey Cohen, Ohio State University, Anthropology Department, Faculty Member. Studies Anthropology, Anthropology of Mobility a Biocultural Anthropology. I'm a cultural anthropologist, with work on migration and remittances, food and…
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Data driven marketing — маркетинг, основанный на данных. 15 показателей и 5 шагов #RTB#wiki